Fitatu — AI Calorie Counter from a Photo

The workflow

Photo in. Plate broken down. Goals on track.

Three ways in — photo, voice or barcode. One outcome: a transparent, editable nutrition breakdown.

STEP 01

Capture the meal

Snap a photo of your plate, say what you're eating, or scan a barcode. The AI handles all three and pulls from a huge product database.

STEP 02

See the breakdown

Fitatu AI 2.0 ACAI returns each ingredient with grams, calories and macros — not a generic dish name. Full transparency on how it estimated.

STEP 03

Specify & save

Adjust any gram, swap ingredients or drop items with Specify, then save. Your daily totals and 39 nutrients update against your goal forecast.

Why it's different

Other AI scanners guess a dish. Fitatu shows you the grams — and lets you fix them.

Most photo-calorie apps label your plate with a generic dish name and call it done — you have no way to see whether the AI was actually right. Fitatu's Specify feature opens the estimate up: every ingredient, every gram, every calorie is visible and editable. Honest framing: AI photo scanning is never perfect, especially on mixed dishes, sauces or dense liquids — but the point of Fitatu is that you don't have to trust it blindly. You see the math and you fix what's wrong, in seconds.

◐ ingredient-level breakdown ↻ Specify any gram 39 nutrients tracked

Who it's for

Built for people who want real numbers

01 /

Weight-loss

Hit your calorie goal with accurate logging — the forecast shows whether you're on track.

02 /

Macro-trackers

Watch protein, fat and carbs per ingredient, with 39 micronutrients alongside.

03 /

Diet-plan followers

Keto, Vegetarian, Gluten-Free, High-Protein and more — seven plans with shopping lists.

04 /

Intermittent fasters

16:8 or 14:10 animated timers, with water tracking and integrations to your wearable.

The toolset

One app, every nutrition workflow

AI on top, accurate database and plans underneath.

Fitatu AI 2.0 ACAI photo scanner

Point the camera, get ingredients, weights, calories and macros in seconds — with full transparency on how it estimated and the Specify control to refine every gram. The flagship feature.

Voice AI entry

Say what you ate; Fitatu finds the products and portions.

Barcode scanner

Big product database for fast packaged-food logging.

39 nutrients + macros

Protein, fat, carbs plus omega-3, fiber, sodium, cholesterol, caffeine.

Goal forecast

Personalised calorie and macro targets with a goal-achievement curve.

Meal plans, Smart Fridge, fasting timer & wearable sync

Seven meal plans (Keto, Vegetarian, Gluten-Free, High-Protein and more) with shopping lists, Smart Fridge recipes from what you have, animated 16:8/14:10 fasting timers, water reminders and integrations with Google Fit, Garmin, Fitbit, Samsung Health, Huawei Health and Strava.

Honest comparison

Where Fitatu wins — and where it doesn't

It's a transparency-first AI calorie counter. Compared on what decides it for daily use:

	Fitatu	Cal AI / photo apps	MyFitnessPal
AI photo with ingredient breakdown	Yes — transparent	Often generic	Limited
Edit every gram (Specify)	Yes	Usually not	Partial
Voice AI meal entry	Premium+AI	Varies	No
39 micronutrients tracked	Yes	Calories+macros	Premium only
Brand recognition / database size	Growing	Varies	Largest
AI photo accuracy ceiling	Not perfect on mixes	Same limit	N/A
Wearable integrations	6 platforms	Varies	Many

Fitatu honestly isn't the biggest brand name and AI photo scanning still struggles on mixed dishes and sauces — but the Specify control and 39 nutrients are where it pulls ahead. Pick it for transparency and gram-level accuracy.

From users

What people actually say

★★★★★

The best calorie tracker I've used. It doesn't lag, the barcode database is huge, and being able to edit every gram is the feature I always wanted in MyFitnessPal.

Premium user
Daily tracking

★★★★★

The ACAI photo scanner finally feels honest — it shows me what it thinks is on the plate, and I tweak it. That's how AI food logging should work.

Macro tracker
Specify feature

★★★★☆

Love the transparency, but I wish I could import weight readings from Health Connect. The AI also stumbles on layered dishes — fix is one tap though.

Mixed review
Honest trade-off

The backstory

A Polish nutrition app that bet on transparency over magic

Fitatu is built by Fitatu Sp. z o.o., a Polish health and nutrition company that put the app on Google Play in June 2015. It has since crossed 8.6 million downloads, with strong ratings on both platforms — about 4.47/5 on Android (from 140k+ reviews) and around 4.8/5 on iOS. The official site is fitatu.com.

The defining bet is transparency, not magic. The flagship Fitatu AI 2.0 ACAI photo scanner shows you exactly which ingredients it detected and at what weight, and the Specify feature lets you fix every gram. That stands against AI calorie apps that label a meal with a generic dish name and hide the maths. Around the AI sits a serious tracker: 39 nutrients, goal forecasts, seven meal plans, Smart Fridge recipes, fasting timers and integrations with Google Fit, Garmin, Fitbit, Samsung Health, Huawei Health and Strava.

Be clear-eyed about the limits. AI photo scanning isn't perfect — mixed dishes, sauces and dense liquids are genuinely hard for any model. Fitatu's answer is the Specify control rather than pretending the first estimate is the answer. The full AI stack (ACAI photo, Voice AI) lives on the Fitatu Premium+AI plan, while the free tier covers core calorie and macro tracking, barcodes, water and fasting timers.

The practical caveats: brand awareness is smaller than MyFitnessPal in English-speaking markets, and a small share of reviews ask for features like Health Connect weight imports. Treat the free tier as evaluation, check current Premium+AI pricing in your store, and lean on Specify whenever the photo estimate looks off — that's the point of the feature.

Before you subscribe

Frequently asked questions

What is Fitatu?

Fitatu is an AI calorie counter and nutrition tracker for iOS and Android, made by Fitatu Sp. z o.o. since 2015. You log meals by photo, text, voice or barcode, then Fitatu shows calories, macros and 39 nutrients per ingredient, with full control to refine every gram.

How does Fitatu AI estimate calories from a photo?

The Fitatu AI 2.0 ACAI scanner detects the ingredients on your plate, estimates portion weights and returns calories and macros within seconds. Unlike apps that label a meal as a generic dish, Fitatu is transparent: you can see how it broke the meal down and use the Specify feature to correct any ingredient or gram.

What is the Specify feature?

Specify lets you refine the AI's first estimate. After Fitatu scans your plate you can swap an ingredient, adjust a weight or remove a component entirely, so the calorie and macro totals match what you actually ate instead of a generic guess.

Can I log meals with my voice?

Yes. Fitatu Voice AI lets you say what you're eating, then it finds matching products, estimates portions and prepares a meal suggestion with calories and macros. You can add only selected products and edit quantities or ingredients before saving. Voice AI is available on the Fitatu Premium+AI plan.

Is Fitatu free?

Fitatu has a free plan that covers core calorie and macro tracking, barcode scanning, water and intermittent fasting timers. AI photo scanning, Voice AI, advanced meal plans and Smart Fridge require the Fitatu Premium+AI subscription. Pricing varies by store and region.

How accurate is the AI photo scanner?

Fitatu AI 2.0 ACAI is built for transparency rather than blind guessing — it shows the ingredient breakdown and lets you correct it with Specify. Honestly, AI photo estimation is never perfect, especially on mixed dishes, sauces and dense liquids, so for best accuracy review the breakdown and adjust grams when needed.

What nutrients does Fitatu track?

Beyond calories and the three main macros — protein, fat and carbs — Fitatu tracks 39 vitamins and nutrients including omega-3, fiber, sodium, cholesterol and caffeine, with a goal-achievement forecast so you can see whether your current trajectory hits your weight and nutrition targets.

Does Fitatu sync with my smartwatch?

Yes. Fitatu integrates with Google Fit, Garmin Connect, Fitbit, Samsung Health, Huawei Health and Strava to sync activity data into your daily calorie balance, so the energy you burn is factored into your goals automatically.

Who makes Fitatu?

Fitatu is built by Fitatu Sp. z o.o., a Polish health and nutrition company. The app has been on Google Play since 2015 and has over 8.6 million downloads, with strong ratings on both Android (around 4.47/5) and iOS (around 4.8/5). The official site is fitatu.com.

Stop guessing. See every gram.

Snap your meal, get a transparent breakdown, refine with Specify — then watch your daily goals come together. Free to start.

▶ Get Fitatu free Explore the app